The executive operating system for ecommerce

Measurement one way.
Action back.

The board reads every channel, profit, marketing, inventory, forecasts, and the gold stroke writes back: budget moves, creative tests, reorders. Each one waits for your approval.

See it on your numbersWatch the live view ↓
Connects natively with
ShopifyMeta AdsGoogle AdsGoogle Analytics 4KlaviyoSkioShipStationSearch ConsoleShopifyMeta AdsGoogle AdsGoogle Analytics 4KlaviyoSkioShipStationSearch Console
Live view

See the real thing. Swipe through it.

Built for what you sell

Every platform will claim they sold it.
Whatever it is you sell.

Meta says it drove the sale. Google agrees — about itself. Email takes credit too. Add their claims together and your store apparently made almost double what it banked. The board reconciles every claim against orders that actually happened, and pays credit once — then watches the numbers your vertical lives or dies by.

Revenue / mo
AOV
Contribution margin
Repeat rate
The platforms together claimed
The store actually banked
Every platform marks its own homework. One reconciled ledger, credit paid once — that gap is where budgets go wrong.
The problems, in order

Every question that keeps you up. One board each.

Walk down the page the way you’d walk down the rail. Nine questions you currently answer with exports and guesswork, one board each.

01
“Are we actually profitable?”
Revenue is easy. The board takes it apart every night, tax out, COGS out, ads, shipping, fees, OPEX, until what’s left is the only number that matters. Per channel, per product, per order.
On the board · Executive · Finance
Revenue
Tax
COGS
Ads
Ship
Fees
OPEX
Profit
$297k in · $236k out · $61.4k kept
First touchLast touchLinear · the book
Meta
Google
Email
Direct
The same sales, three ways to pay for them. Watch the credit move.
02
“Which channel really drove it? Attribution, answered.”
Meta, Google and Klaviyo all claim the same sale, that is the attribution problem. Tatheon scores every order under six models at once, first touch, last touch, linear and the paid-only variants, and you choose the book the whole board pays channels by. The model-spread view shows exactly how much credit moves when you change your mind.
On the board · Attribution · six models, one book
03
“Who is buying right now?”
Every order lands in the feed the moment it happens, who bought, which click brought them, what’s in the box. Not a daily rollup. The actual orders, with first-touch attribution attached to each one.
On the board · Live Orders
23:56Callum O’Brien#189506Google · paid$110
23:41Mia Nguyen#189505Meta · paid$86
23:12Sarah Whitfield#189504Email · campaign$163
22:48Jack Morrison#189503Direct$70
live · first-touch attribution on every row
1G STIM.ENERGY OF THE GODS · SOUR GRAPESHOP NOWPeach Hook 3
CPA $28
SCALE
BURN FATALL DAY · NO CRASHSHOP NOWUGC Testimonial
CPA $34
WAIT
-30% OFFTHIS WEEK ONLY · BUNDLESHOP NOWGym POV
CPA $61
KILL
Every live ad with its own creative, sorted by what to do next.
04
“Which ads deserve more money?”
Every live ad gets a verdict, scale, wait, or kill, from its own spend and CPA against your target. The creatives that earn more budget are separated from the ones quietly burning it.
On the board · Creatives · Scale / Kill
05
“Which products actually carry the business?”
Every product as a card, its real photo, revenue at your chosen sort, a daily sparkline, stock cover and subscriptions. The hero SKU and the quiet passengers separate in one glance.
On the board · Products
Burn of the Gods
$117k
Energy of the Gods
$79k
Cleanse+
$11k
Sort by revenue, units, CVR or stock days. Click a card for its full read.
Harmony of the Godsoversold
Energy of the Gods12d
100% Creatine19d
Burn of the Gods48d
Cover at this month’s real velocity · the tick is the reorder line.
06
“Will we sell out, or over-buy?”
Days of cover per product at this month’s real sales velocity, drawn against the reorder line. Oversold sorts first because it’s already costing you.
On the board · Products · Inventory
07
“What does next month look like, and what if we push?”
Scenario building on a real engine: drag the levers, AOV, spend, conversion, and the projection regenerates. Hold scenario A against B and read the gap as a number. The engine wears its accuracy openly, scored against every month that has closed.
On the board · Scenario & Forecast
Scenario AScenario B · +$9.4k/moAOV +5%Spend +10%CVR +0.2pt
Solid months are locked actuals. The dotted horizon regenerates as you drag the levers · last month it landed within 4%.
M0M1M2M3M4Mar100%22%14%11%9%Apr100%25%16%12%May100%27%18%Jun100%30%
Each row is an acquisition month · flip the grid to dollars per customer.
08
“Are the customers we paid for coming back?”
Cohorts, churn and repeat behaviour on one grid, what each acquisition month is still worth, in percent or dollars per customer. The subscription base and the leaks in it, named.
On the board · Retention
09
“So what should I actually do?”
Ask in plain words; the answer cites figures already on the board. When there’s a move worth making, budget shift, creative test, reorder, it’s proposed, queued, and executed only on your approval. Measurement one way. Action back.
On the board · Ask Tatheon
Email returns the most contribution per dollar at 4.1×. Meta drives revenue but sits thinner than platform ROAS suggests. Want me to shift $40/day and set up the test?
ApproveNot now
Answers cite your figures. Actions wait for your yes.
How it works

Connected on Monday. Clear by Tuesday.

1
Connect your stack

Shopify, Meta, Google, Klaviyo and Skio. OAuth in, no code.

2
Reconcile overnight

Every order, dollar and subscription lands cross-checked while you sleep.

3
Read one board

Profit, attribution, stock and forecast from one reconciled ledger.

4
Approve the actions

Tatheon proposes; nothing touches a live account without your yes.

Integrations

Your stack, first-class.

Shopify
orders · products · inventory
Meta Ads
spend · creative
Google Ads
spend · campaigns
Google Analytics 4
sessions · funnels
Klaviyo
flows · campaigns
Skio
subscriptions
ShipStation
fulfilment cost
Search Console
organic queries

See what each connection feeds on the Connectors page.

From the founder
[FOUNDER
PHOTO]
“I didn’t build a dashboard company. I built the tool my own store couldn’t run without.”

Jaydan runs Hercules Supplements, an Australian supplement brand selling on Shopify across Meta, Google and Klaviyo. Tatheon started as the tool to answer the questions the platforms couldn’t: what’s actually profitable, what really drove the sale, and what breaks next. It has run the business every day since.

Jaydan · Founder, Tatheon · Founder, Hercules Supplements
Case study · Hercules Supplements

Six months on the board.

Running every decision through Tatheon, the ad account, the creative queue and the stockroom, for six months straight:

+33%
ROAS over six months
0
out-of-stocks
0
overspent creatives
↑
bottom-line profit
Results from the founding store. Your numbers will be your own, which is rather the point.
Not a demo reel

Built running a real store, every day.

Tatheon runs Hercules Supplements in production. Every block on this page reconciles that store’s live orders, spend and stock before it ships to anyone else. If a number can lie, we’ve already been burned by it and fixed it.

2,876
orders reconciled in one 30-day window
6
attribution models on every one
5
platforms cross-checked nightly
19
guided steps from login to fluent
Questions

Asked before, answered straight.

When can I get access?

Tatheon is in production with its founding store now. Request access and you’ll be onboarded when your stack is supported.

Does it replace GA4 or Triple-Whale-style tools?

Tatheon is the operating layer: reconciled profit, attribution you choose, stock and forecasts, plus an AI that acts on approval. Keep GA4; you’ll open it less.

Whose data is it?

Yours. Connected with your own credentials, exportable and revocable any time.

What does the AI actually do?

Answers from figures already on the board, and proposes actions that execute only when you approve them.

Read the full FAQ →

Get a clearer view of your business.

Scaling with more tools, more channels and more complexity, but not more clarity? This is the system built to fix that.

See it on your numbers
Coming soon