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Search by the problem, not the feature. Every guide covers one decision and what the numbers behind it actually mean.
31 guides across 7 categories
Getting started with Tatheon
Connect your first data source, learn what the board is showing you, and know which numbers are live before you make a decision on any of them.
Connect Shopify to Tatheon
Connect Shopify to Tatheon in minutes, learn what the backfill is doing, and check the store reports revenue correctly before you rely on it.
Connect Meta to Tatheon
Connect Meta to Tatheon with Facebook Login for Business, choose which ad accounts to share, and understand why Meta's reported revenue differs from yours.
Install the Tatheon pixel on Shopify
Install the Tatheon storefront pixel in your Shopify theme so sessions survive the checkout and orders can be matched to the visit that produced them.
Connect Google Ads to Tatheon
Connect Google Ads to Tatheon with a scheduled Ads Script. No developer token, no OAuth and no Cloud project, and it backfills your history automatically.
Connect Google Analytics 4 to Tatheon
Add the Tatheon service account to your GA4 property so sessions, landing pages and funnel behaviour join orders and spend on one board.
Connect Search Console to Tatheon
Add the Tatheon service account to Search Console so organic impressions, clicks and query performance sit beside the revenue they produced.
Connect Klaviyo to Tatheon
Connect Klaviyo to Tatheon so flows and campaigns report as a costed channel with revenue per recipient, not just open and click rates.
Connect Skio to Tatheon
Register your Skio key so subscription revenue, churn and MRR report separately from one off orders instead of being counted as ordinary sales.
Connect ShipStation to Tatheon
Connect ShipStation so real shipping costs land against the orders that incurred them, and margin reflects what fulfilment actually cost you.
Reading your revenue trend
Learn how actuals, forecast and year on year lines work together, and why the last day of a chart is often the one you should ignore.
Profit Radar
See true contribution on every order as it lands, and catch orders that lose money on fulfilment before the pattern compounds across a month.
Cohorts and LTV
Read retention by acquisition cohort and lifetime value curves, and find the number that sets what you can afford to pay for a customer.
Churn and win back
See where churn is trending, which customers are about to lapse, and which win back campaigns actually earn more than they cost to run.
Repeat purchase
Find how many buyers return, how fast they do it, and why the first to second order step is the largest single lever on lifetime value.
Customer segments and RFM
Group customers by recency, frequency and monetary value, then work out who to nurture, who to win back, and who to stop spending on.
Subscriptions and MRR
Read monthly recurring revenue, churn and net MRR, and understand why new minus churned is the only growth line that tells the truth.
Email as a costed channel
Read the full Klaviyo profit and loss, compare flows against campaigns fairly, and see why revenue per recipient beats open rate for every decision.
Editing the forecast
Adjust forward months and watch every revenue projection update, and learn which assumptions are worth changing and which are usually noise.
Understanding marketing mix in Tatheon
Read blended efficiency instead of platform ROAS, see where the next dollar earns most, and learn why each platform overstates its own contribution.
Attribution explained
Understand how Tatheon reconciles competing platform claims into one view of the customer journey, and what match confidence is actually telling you.
Scale, wait or kill
Plot every ad by spend and cost per acquisition to get a clear verdict on where budget should move, and know when a verdict is premature.
UTM and attribution setup
Build clean tracking templates that let Tatheon resolve the real journey, and understand why match confidence depends on this more than anything else.
Peer benchmarking
Compare your metrics against anonymised brands of similar size, and find out whether your acquisition cost is genuinely high or just high for you.
Scenario Simulator
Drag levers on spend, price, acquisition cost and conversion, and watch the profit and loss and the forecast recompute against real baselines.
Website funnel and leaks
Follow the session to purchase funnel by device and channel, find where visitors leave, and fix the biggest conversion lever before buying more traffic.
Reading Meta performance
Read campaign metrics alongside creative fatigue signals, and learn what frequency and hook rate reveal that return on ad spend hides completely.
Reading Google Ads performance
Read Quality Score, impression share and cost per acquisition together to find where efficiency lives and where the real headroom is.
Creative Performance Library
See every hook, angle and format you have run, ranked by what worked, so your next brief is built from evidence instead of from memory.
Using Creatives
Build ad creatives in bulk from a reusable copy bank, queue them for review, and push them to Meta without rebuilding the same variations by hand.
Building a custom view
Drop any metric onto a canvas as a KPI tile or a mini chart, and build the one screen you actually check each morning instead of five.